I’m not a big fan of my company’s advertising techniques.
We run those skeazy, “Make 30,527% Profit on This One Stock Alone” campaigns, sending it to every name we can buy off of any subscription list possible, from Financial Times to Gullible Is Written on the Ceiling Weekly.
Everything we do is legal, of course. It’s just not ethical, considering that we never tell our potential customers that the chances of making that profit are about zip, zilch, zero.
Of course, it’s up to the customer to discern the obvious… such as the fact that we’re grossly exaggerating. That is, it’s up to them in a capitalistic society, which we apparently no longer live in.
For proof of that, look no further than the food industry, which usually runs far less misleading advertisements than my company does. Yet the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration and the U.S. Department of Agriculture are all ganging up on it promotion efforts.
They want restaurants and grocery manufacturers to either comply with Obama’s health requirements or stop advertising to children. What constitutes either is, of course, up to the government, which couches the demands as a request.
Scott Faber, an executive at the Grocery Manufacturers Association says: “When regulators strongly suggest a course of action, it’s treated as a rule, not a suggestion. Industry tends to heed these suggestions from our regulators, and this administration has made it clear they are willing to regulate if we don’t implement their proposal.”
Could the New Advertisement Standards Lead to a New Great Depression?
Under these mandates, everything is a target, from Girl Scout cookies to oatmeal, bagels and milk… all so that we can fight childhood obesity. Problem is, what the Obama administration promises we’ll gain probably isn’t worth what we’ll lose in the process.
If the push works to its fullest potential – which is doubtful, considering that parents give children just about anything they ask for these days, regardless of health factors – America won’t have a weight problem several decades down the road.
But one way or the other, we’ll have given over that much more freedom to a corrupt government that can’t even properly add two and two together to balance its budget, much less handle the complexities of what each individual should and should not do.
So in trying to fight childhood obesity, we might actually swing the pendulum to the other side… where we have to worry about children starving instead.
Think that’s a stretch? Maybe it is and maybe it isn’t.
But this latest set of government regulations could cripple not only the food industry but also the media that relies on advertisements, costing the economy countless jobs it really can’t afford to lose and quite possibly spiraling us into a flat-out depression.
It’s not like America is invincible; we have had a Great Depression before. And yes, children did starve to death the last time it happened.
Knowing that and with our economy already dangerously close to Greek-style collapse, it might behoove us to play it safe in this case.